Tag Archives: Media

Snapchat is normal

naughty-kids

Once upon a time, when you talked to your friends or showed them something amusing, you didn’t have to worry that your words and images would be recorded in a permanent, searchable database for your classmates, co-workers, employers, acquaintances, and distant cousins to scrutinize. Surreptitious recordings were possible but rare, and, short of blackmail, embarrassing bits weren’t easily spread.

Then came the Internet. It became more convenient to text, email, IM, Facebook or photo-share than call or meet face-to-face. First employers and schools, then parents and finally kids realized that we are being recorded. Within a few years children were taught not to send messages or pictures that revealed anything they didn’t want their mom or principal to see, and adults learned not to share anything they didn’t want strangers or employers to know.

What a bummer. Who wants to hang loose where every move is being recorded for future examination?  Who wants to grow up knowing that every immature utterance or gawky image from when they were ten or fifteen might come back to haunt them for the rest of their life?

Someone needed to turn communications back from dangerous to safe, to make it personal and transient as it was before Facebook, to make an invasion of our privacy take some effort— at least enough to be a violation of trust.

That’s Snapchat. Snapchat does the best job it can to make our remote communications relatively convenient and safe, even from our friends, family and co-workers, the folks most likely to cause us grief (or vice versa). Snapchat is the anti-Google and anti-Facebook. That’s one reason Snapchat turned down the billions those companies offered. Snapchat, not email, IM, or text may become the new normal. If so, a $3 billion dollar offer might not have been enough, when a less compelling form of Internet communication, Twitter, a simple message rebroadcast service, is worth $22 billion (as of July 2014).

What costs more, a cigarette or a TV show?

smoking

Part one of a series on what every media reporter and executive should know, but probably doesn’t.

What is more expensive, playing Batman or watching it? What is the real cost of watching TV or surfing the Internet on your smart phone? If you hate video ads or Facebook ads, how much should you have to pay to remove them? How much should it cost to be able to play everything, watching everything, listen to everything?

In the next series of posts I’m going to cover the cost of

  • TV
  • Movies
  • Books
  • Music and Radio
  • Games
  • Magazines & Newspapers
  • Phone service
  • Other services

Unlike many harried journalist I have reliable data sources for my many stats…

First, how much do Americans spend to watch TV?

We pay for TV in 3 ways:

  1. We buy a TV (or other hardware)
  2. We subscribe to a TV service
  3. We watch ads (or buy/rent a DVR)

How much do our TV’s cost?
We buy 37.1 million TVs at an average TV costs of $704. However it’s replaced only about once every 7 years. Per viewer (in the USA there is slightly more than 1 TV per person) this works out to $97/year, plus another $25/year in electricity. That’s a total of $122/year or just about $10/month per viewer.

How much does our TV service cost?
289 million viewers (USA) combine to spend $76B/year, or $22/month per viewer.

And what is the cost of those TV ads?
We watch $64B worth of Ads or $18/month per viewer.

The cost of TV + TV service + TV ads
$10 + $22 + $18 = $50/month.

For this we watch ~3 hours of TV a day or ~$.50/hour. That’s cheap entertainment!

Why ~3 hours a day and not ~5 (what Nielson reports)?

Nielson

I use Bureau of Labor Statistics (BLS) data and then add 10%. I chose the BLS because Nielsen adds ‘background’ time; when the TV is on but we’re not in the room, when we’re in the room but not watching since we’re sleeping, playing a game, reading, surfing, cleaning, talking on the phone, …

Multitasking-While-Watching-TV

My 10% addition to the BLS estimate represents my estimate that one third of this multitasking time (we spend 30% of our TV hours multitasking) we’re focusing on the TV.

Question: What costs more, a cigarette or a TV show?
Answer: About the same:

  • Since Americans spend $77B for 327B cigarette equivalents that’s $.24 a cigarette. At $.50/hour (above) that’s $.25 for a 30 minute show. So a cigarette ($.24) costs about the same as watching a TV show ($.25). 
  • Since a typical cigarette lasts about 6 minutes, smoking is 4x more expensive per minute than watching TV.  
  • Per month, Americans (on average, smokers and non-smokers combined) spend $34 on Tobacco, a bit more than the cost of the TV, TV service and electricity ($32/month per viewer), but less than the cost of TV service plus TV ad revenue ($18/month, or a total of $50/month). Of course as ‘only’ 44 million Americans smoke, our non-smokers spend $0 and our smokers spend $240 a month to smoke!

Bonus question. Which is worse for you, smoking or watching TV?
Answer: They are equally bad. Either watching a (half hour) show or smoking a (six minute) cigarette will shorten your life by 11 minutes.

References

  • 317M people in USA
  • 2.6 persons per household

More on TV

Electricity Stats